Andrew Balfour
Overview Impact Work Contact
Andrew Balfour
Andrew Balfour

Creative Operations +Production Executive.

Building the global teams, systems, and technology that let ambitious creative work thrive at scale.

Based
Los Angeles
Email
andrewjbalfour@gmail.com
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At a glance

A creative operations and production executive with 15+ years building global teams and systems — formerly at Netflix, Yahoo, and BrightRoll. Scaled teams from 3 to 100 people, shipped work across 190 markets, and led $100M+ P&L across global marketing, product, and content launches.

I help companies turn creative ambition into operating systems — building the teams, workflows, and production engines that improve speed, efficiency, quality, and business impact.

Work across brands, platforms, and partners
Netflix
Disney
Warner Bros
NFL
Electronic Arts
Yahoo
BMW
Black Sands

Built to lead at global scale.

$40M+
Incremental revenue growth
$100M
P&L led
80%
Cost reduction / title
90%
Faster turnaround
190 Markets reached
800+ Titles & campaigns / yr
35+ Languages
100+ Person teams led
20+ Industry awards
First principles

Three questions I ask in every role.

Construct · 01 Vision + People
n = 12 aligned θ = 30°
Reference — vision is what brings the team into formation
Construct · 02 Brand
a a b b
Reference — strategy, voice, expression resolved as a mark
Construct · 03 Systems
m n i = 0 i = n
Reference — production, operations, AI assembled as one machine
01 / 03

Vision + People.

Is the team aligned, set up to succeed, and supported to do their best work?

The throughline behind every great team — clarity of direction, a culture that lets people do their best work, and the autonomy to make it happen.

02 / 03

Brand.

Is the brand clear, distinctive, and consistent everywhere it shows up?

Strategy, voice, and expression — built to read consistently across every market, with flexibility for local context.

03 / 03

Systems.

Are the systems in place to deliver at scale, sustainably?

Production, operations, and AI — the infrastructure that turns sustained ambition into scaled output.

Selected work

Three chapters.

The Witcher — Netflix EMEA campaign reference
01 / 03

Building the org that lets ambitious work survive scale.

Netflix EMEA · 2016–2022 · Director, Creative Marketing Production
Challenge Build a creative marketing production capability that could deliver world-class work across Europe, Middle East, and Africa — at the speed Netflix demanded.
Execution Scaled the team from 3 producers to a 100-person multi-disciplinary org across 7 disciplines and 30+ countries, with the vendor and workflow infrastructure to match.
Outcome Internationally recognized work for Stranger Things, La Casa de Papel, The Witcher, Black Mirror, The Crown, Dark, and Narcos — without compromising quality or budget.
3 → 100
Team scaled
7
Disciplines
Fall For The Rhythm
Serotonin
Kid Sydney
Lightwaves
The Hardest Pill To Swallow
Black Sands — out of home campaign
Campaign · Out of home
02 / 03

Building a brand on restraint.

Black Sands · 2020–Present · Artist, Creative Director, Brand Architect
Challenge Return to music in an industry that rewards frequency and trend legibility — without compromising the standard or chasing what was current.
Execution Built a complete brand identity, custom wordmark, and visual system, paired with an AI-assisted production engine that runs the entire release operation as a solo practice.
Outcome 5.5M+ streams, 14M+ cross-platform views, and HIMA + Unsigned Only recognition — built on coherence, not cadence.
15M+
Social views
3
Award nominations
Black Future Social Club — Black Mirror Milan activation
03 / 03

When the campaign becomes the content.

Black Mirror S4 · Milan · 2017 · Senior Creative Production Lead
Challenge Launch a series about the dystopian consequences of technology — without producing a campaign that felt like exactly that.
Execution Black Future Social Club — a fully operational restaurant in Milan where entry required 1,000+ Instagram followers, with disturbing tasks to earn more if you fell short.
Outcome Trending across Europe within two hours. Documented and released as if it were its own Black Mirror episode. The work didn't sit alongside the show — it lived inside it.
Recognition Cannes Lions 2x Silver · Epica 3x Gold · Promax Europe 2x Gold · NY Festivals 2x Silver + Bronze · The One Show 3x Merit
Get in touch

Let's build something together.

Email andrewjbalfour@gmail.com
LinkedIn andrewjbalfour
Based Los Angeles, CA
Available Open for brand, creative operations, and integrated production roles
© Andrew Balfour, 2026
Los Angeles
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